Conclusion

In my opinion, MarryBrown is preferable in Kuala Lumpur because it provide more variety choices of food compare to other fast food franchise. Other than that, the price is in the acceptable ranges. Other than that, the image of a Malaysia base company are able to receive more supports from the public. Therefore MarryBrown is preferable locally compare to other fast food franchise.

Statistics 2

Statistics

Interview without recordings

The following are interviews which is conducted without sound recording as the interviewee refuse to have their voice recorded.

The first interviewee is a male young adult. He visited MarryBrown with his friends and while they were queueing to order their food, I interviewed him. According to him, he think that actually the food in MarryBrown is somewhat similar compare to the food in other fast food restaurant. The reason he visited MarryBrown outlet was peer pressure as most of his friend like MarryBrown. In his opinion, he also thinks that although MarryBrown offer variety choices of food, but the food are actually overprice. therefore, he would never visit MarryBrown if not for his friends.

The second interviewee is a male working adult. According to him, it was his first time visiting a MarryBrown outlet. As he was curious and was attracted by the design and layout of the outlets, he decided to try the food in MarryBrown. In his opinion, he think that the design of the environment is very unique and it is very comfortable. He also thinks that the price of the food is within acceptable range.

The third interviewee is a female working adult. She was at the MarryBrown outlet to order take away food for her colleague and herself. She choose to visit MarryBrown because she thinks that the food serve by MarryBrown is tasty and nice. She and her colleague always order take away food from MarryBrown to save time and so that they can continue their work in the office. She is a regular customer of MarryBrown as she visit the outlet frequently around three times a week.

The forth interviewee is a old lady with her grandson. The reason she visited MarryBrown is because her grandson wanted to have their lunch here. Actually she does not like the food in MarryBrown because she thinks that the food is unhealthy. She does not like the environment either because it is very noisy. Overall she does not enjoy dining in MarryBrown.

Company background

MARRYBROWN, winner of numerous domestic and international franchise industry awards, is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The homegrown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia, China, Indonesia, India, Sri Lanka, Maldives, Africa, the Middle East and Myanmar.

The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries and a range of hot and cold beverages and desserts – the only one of its kind in town and really “ something different “ for everyone.

Marrybrown, was founded in 1981, as a restaurant company that operates and franchises Marrybrown restaurants, through 15 countries throughout Asia, Middle East, and Africa.

Marrybrown is among the nation’s leading fast-food chains, with more than 130 quick-serving restaurants in Malaysia and more than 280 international restaurants. As the first major fast-food chain to develop and expand the concept of “Something Different”experiences. Marrybrown has always emphasized on halal products serving millions of guests world-wide.

As a winner of numerous awards, Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.

Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu items that are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari.

Today, Marrybrown offers a broad selection of distinctive, innovative products targeted at the fast-food consumer. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken-A-Licious. And, because value is important to fast-food customers, the company also offers value-priced products on “All-Time snacks,” including muffins, burgers.

The fifth interviewee is a housewife who visited the MarryBrown outlet with her son. In the interview she commented that she feels that MarryBrown offer more choices compare to other fast food franchise. She is a regular customer of MarryBrown as she visit MarryBrown twice a week. She prefer dining in because she feels that the food is more fresh and tastier. Overall she enjoy the environment design by MarryBrown and she feels that the price of the food of MarryBrown is appropriate and suitable. 

The sixth interviewee is a working young adult who went for lunch in MarryBrown. Overall he feels that the environment is comfortable and it has all the basic facilities. Besides that, he also feel that the price of the product of MarryBrown is consider low and affordable and he would prefer to dine in alone in MarryBrown

The fifth interviewee is a working adult. The reason he enjoy visiting to MarryBrown is because he likes the fried chicken that is served by MarryBrown and he thinks that it is very crispy. Overall he enjoy the environment of the MarryBrown outlet and he comments that the price in MarryBrown are reasonable. 

The forth interviewee is a female working adult. Although she thinks that the environment in MarryBrown is comfortable, but she would prefer to take away and enjoy her food with her friend and family at home.

First interview

The first interviewee is a young adult who was having his lunch in Berjaya Time Square's MarryBrown. From the interview, i find out that this person enjoy visiting MarryBrown because he thinks that the environment is comfortable and the price of the food for MarryBrown is low. He also thinks that there are vast choice of food which is serve in MarryBrown and the food are tasty. These are the main attraction for him to choose to have his lunch at MarryBrown. In this interview my hypothesis is correct as the interviewee agrees with my hypothesis

The second interviewee is a teenager who was having her meal at the MarryBrown outlets with her friends. The reason why she enjoy visiting MarryBrown is because she thinks that the food serve in MarryBrown is better than other fast food restaurants. Usually she prefer to dine in because the environment is not too bad. At the end of the interview, the interviewee comment that the food serve in MarryBrown are expensive and she suggest that MarryBrown should lower the price of their product.

Introduction

Hi there, my name is Ng Yip Joe, a student from Tunku Abdul Rahman College who is currently taking the course of ABDM 4064 Business Research.

The purpose of the blog is to publish my findings with the title, To determined why MarryBrown are more prefered compare to others fast food franchises in Kuala Lumpur, Malaysia.

Recording were taken during the interview session with few of the customers who were in various MarryBrown outlets.

Do note that this research and findings is solely for my assignment purpose only.

Thank You